Logo Overview
The name “Grassroute” is a clever play on the term “grassroot.” While the name may seem to lack a literal root, it embodies a deep connection to its foundational values. The tree depicted in our logo symbolizes this connection, with its roots prominently displayed as an upward arrow from the bottom.
Although “Grassroute” is presented as a single word, it represents two distinct concepts: “grass” and “route.” The tree’s stem subtly incorporates the initials of these words—’g’ and ‘r’—to reinforce our identity.
A flourishing tree signifies hope and peace, with the green foliage representing vitality and growth. The orange dots symbolize the fruits of our labor and the positive outcomes of our efforts.
Logo Geometry
Our logo is meticulously designed with geometric precision. The alignment of the tree’s stem, canopy, and fruits reflects a harmonious balance, ensuring a visually appealing representation of our mission.
Logo Components
The logo consists of three primary elements:
- The initials ‘g’ and ‘r’ form the tree’s stem.
- An upward arrow represents the roots of the tree.
- Five semi-circles and dots symbolize a community, illustrating individuals united in purpose.
Community Representation
The outer shape of the tree is designed to resemble an aerial view of five individuals standing shoulder to shoulder, emphasizing the importance of community in our environmental initiatives. Collective action is essential for meaningful change.
Logo Variations
- Primary Logo: The complete logo includes the logo mark and strapline.
- Grayscale Version: For grayscale printing, adhere to the specified black percentages.
- Reversed Logo: When printing in reverse, ensure the entire logo (mark, type, and strapline) is rendered in white (#FFFFFF).
- Single-Color Printing: In single-color scenarios, use green (#008000, RGB: 0/128/0). Avoid all other colors, including red, yellow, orange, blue, and purple.
- Superimposed Logo: The entire logo should be displayed in white (#FFFFFF) when superimposed.
Logo variations – slideshow
Typography
We’ve got our trusty typefaces for everyday communication. On the website, we let the theme’s font do the talking 😄
- English Typeface: We use the Oswald font family, a modern reinterpretation of classic ‘Alternate Gothic’ sans serif typefaces. Oswald is optimized for digital screens, ensuring clarity across all devices. Oswald is freely available on fonts.google.com
- Malayalam Typeface: For our daily communications, we utilize two typefaces: RIT Rachana and RIT Uroob (ML-Unicode fonts), developed by the Rachana Institute of Typography.
Conclusion
These guidelines are designed to ensure consistent and effective use of the Grassroute logo across all platforms and materials. By adhering to these standards, we can maintain a strong and unified brand identity that reflects our mission and values.
Logo File Downloads
To reproduce our logo on your materials, please download the logo files in the following formats: .svg, .pdf, and .png. These formats ensure high-quality reproduction across various applications. If you encounter any issues or have questions regarding the logo usage, please do not hesitate to contact us for assistance.